About Joakim Nilsson

I’m born in Sweden and love our Swedish summers having almost endless daylight. Vacations are spent to exploring the world and our different cultures and cuisines, yes I love food.

When I get hooked on something I cannot let go of it. May it be angry birds or an obsession with radio controlled micro helicopters.

I enjoy playing football, but can’t name 10 footballers. It’s strange, I know.

Satisfaction is what makes me tick. I want to make things better.

I’ve 6 years experience from the Online Gaming industry (also referred to as: iGaming, eGaming) working with Customer Service, Marketing campaigns, Affiliates (B2B), Website content management, Project management, Strategic development and planning.

During the last 2 years I’ve led various programs focusing on how Social media tools and technologies can effectively support the business, both in terms of designing campaigns but also with a strong focus on integrating Social media as a core component of the business.

I’ve also spoken at several iGaming industry and social media conferences and have contributed to articles on the topic of social media and online marketing. Since 2011 I’m also a member of the advisory board for Customer Management IQ.

Since 2010 I’m employed with Betclic Everest Group, one of Europe’s leading online gaming operators, as Head of Social Media for the Group in its Paris offices.

Voices about Joakim

“Joakim is truly one-of-a-kind. He helps your business achieve results through Social Media, by growing and developing outstanding relationships online. You can rely on him to ask the right questions and to analyse each situation appropriately. He is professional and committed, with a real customer advocacy sensibility. I have been impressed by the job done by Joakim within Betclic Everest Group; he is highly creative and always results focus. All the advices he provides about using social media were practical and business oriented. I consider him my best source of information on the subject. And overall, he had the energy and tenacity needed to get things done”
Jean Denis Mariani, Deputy CEO (Group COO), Betclic Everest group

“I worked with Joakim when I developed a social media strategy for Expekt. Joakim is one of the brightest social media practitioners I have come across. He has an infectious passion for new applications, but also a very practical and inquiring mind – which means that unlike a lot of people in online marketing, he has experience in both designing and implementing online campaigns. Joakim is also an excellent team player – he was indispensable to me, as an external change agent, in securing internal buy-for the overall strategy and a complex and ambitious set of social media programmes.”

Alex Grech, Owner, StrategyWorks & Director, Muovo

“Joakim is a unique individual with a deep understanding of Social Media and the online gaming world. He was instrumental in the strategy and launch of Expekt’s Social Media project which is still the reference point within our industry. He is incredibly diligent and hard working, and manages to combine a mastery of the detail with great insights into the impact on the big picture. Joakim’s Social Media expertise makes him a great asset to wide range of companies. I would very much like the opportunity to work with Joakim again and would heartily recommend him.”

Mats Johnson, Chief Marketing Officer, Expekt.com

“Joakim is a very creative thinker and also has an eye for the bottom line. He has been the driving force of a number of key projects in online marketing both centrally and through our regional offices. In his position as project manager, online marketing his work on our affiliate web site development, marketing tool box and social media have been excellent examples of what he is capable of.”

Lloyd Purser, Head of Online Marketing, Expekt.com

“Joakim is one of the most passionate online marketeers I know. He shows both an impressive expertise and an inspiring creativity. At numerous occasions, Joakim has proposed new ways of doing online marketing and driven our business forward, also outside his own areas of responsibility. He is also a very good and reliable colleague who is always there to help.”

Niklas Rosvall, Head of European Marketing & Sales, Expekt.com

More voices about Joakim Nilsson here…

Published articles

  • Live like a king, be an affiliate – May 24, 2009, The Sunday Times Malta, Technology Sunday
  • Power to the user – April 26, 2009, The Sunday Times Malta, Technology Sunday

Interviews

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