Book tips: Empowered, new book by Forrester. Transform your business through your customers.

Empowered [Amazon.uk affiliate link] is a new book by Forrester research written by Josh Bernhoff and Ted Shadler. I’ve read their previous Groundswell book [Amazon.uk affiliate link], which in a very good way outlines and describes the objectives for social media and how to build your strategy.

Empowered follows in the foot path of the Groundswell book . As your customers, together, gets a bigger voice and more power, you have to be able to respond to them. Empowered is just about that, how to transform your business through your customers (Read also about objective #5 for social media: Embrace).

If the Groundswell book was about setting your social media strategy, the Empowered book diggs deeper into creating a business that is responsive to your customers, they call it HERO-powered business.

A HERO is a Highly Empowered and Resourceful Operative, the challenge is to encourage technology innovation without generating chaos.

You can download 1 free chapter of the Empowered book here or pre-order the Empowered [Amazon.uk affiliate link] book here.