A brief discussion around the topics of “Mapping Social Media profiles with Customer records and how to Reward Social influencers” with some bright people at the ICE conf 2012 London. Nick Garner, Global Head of Search Unibet - Pantelis C. Kotopoulos CRM Strategy – Regional Alignment Manager (Established Markets) Unibet – Tim Axon, CRM Director at [...]
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Social Media marketing best practice from Marindepot.com
This is going to be a slightly unconventional post, but recently I’ve been hooked on a new hobby. Here’s my story on how social media played in, and how successful companies use this to their advantage. What for me started out with a single goldfish a few weeks ago have now taken serious proportions. Having educated myself and [...]
You don’t get Social Media until You get this… [Video]
This post is short. 3 things you need to grasp before jumping on a social media program: Know how to treat people with respect Understand that customer have more power than ever Realize that great ideas spread I know, nothing new. But is the above relected in your business plan yet? As usual I copied [...]
How Ford Social energized their core customer base with “Badges”
Ford has a long history of making headlines with its social media success stories, most of it probably very much thanks to the brilliant Scott Monty (btw recommend reading his blog). If you’re a frequent reader of my blog, you also know that the way I have approached social media is from Forrester Research’s Groundswell; 5 key areas for [...]
Benetton understands that Causes are bigger than brands
If people won’t share images and stories of your over priced and dull cloths, create fake a foundation and steer up some controversy with Obama kissing Jintao and you’ll have more brand visibility in a day than you could ever had wished for. Benetton may be more famous for their “shockvertising” than their over priced clothes. Nevertheless, few are we that [...]
Tribe Marketing, How Social Media helps Businesses connect with their prospects [Video]
Tribe marketing Have proved very effective for Ian Schranz’s launch of the SoLo-Fi record label. Since the emerge of social media tools and technologies, companies and organisations have been asking the same question; How do we find the people that wants to connect with us? With the growth of social media networks geographical boundaries has [...]
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A Facebook lesson to be learnt from BNP Paribas
The marketing meetings must have been creative at BNP Paribas France this past week. (Full disclosure: I’m both a Facebook Fan and Customer of BNP Paribas in France). This week the +100K Facebook Fans are all given a welcome offer if they sign up for an account with them, you get a free account plus debit [...]
Ever thought about how odd your online life is?
“Can I be your friend?” is a humoristic video marketing campaign by the English National Opera promoting The Two Boys Opera. It’s good, isn’t it? It becomes humoristic when our online behaviour is applied into real life. It’s also an eye-opener to how social tools and technologies, not only shapes, but limits our communication.The two [...]
Exclusive look at the Google+ project
So we’ve been hearing about Google+ (Emerald Sea) for a while now and finally it’s here for private beta invite. Like rest of the blogging community I’m very excited, but at the same time I will be hard to convince after the countless previous failures from Google attempt to go social… Buzz, Wave and Orkut [...]
Brand Persona guide for Social Media channels
There’s a lot of talk in the social media blogosphere about the importance of personifying a brand and acting with transparency, although I’m not sure that all brand managers would agree about the first one. What persona are you using when communicating in social media channels? Are they company branded channels or are they personal persona representing the company? In either [...]
About Joakim Nilsson
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group, one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com .
Blog disclaimer: Views and opinions expressed here are my own and don't necessarily reflect the ones of my employer.
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