Mapping Social Media profiles with Customer records and how to Reward Social influencers

A brief discussion around the topics of “Mapping Social Media profiles with Customer records and how to Reward Social influencers” with some bright people at the ICE conf 2012 London.

Nick Garner, Global Head of Search Unibet – Pantelis C. Kotopoulos CRM Strategy – Regional Alignment Manager (Established Markets) Unibet – Tim Axon, CRM Director at International Mobile Sportsbook Company.

About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.