Mapping Social Media profiles with Customer records and how to Reward Social influencers

A brief discussion around the topics of “Mapping Social Media profiles with Customer records and how to Reward Social influencers” with some bright people at the ICE conf 2012 London.

Nick Garner, Global Head of Search Unibet – Pantelis C. Kotopoulos CRM Strategy – Regional Alignment Manager (Established Markets) Unibet – Tim Axon, CRM Director at International Mobile Sportsbook Company.

About Joakim Nilsson

As a Social CRM Strategist I provide consulting services that moves fast from strategy to operations helping brands do better business in today’s transparent and digitally connected world. Specifically in the Social CRM areas of; social media monitoring, analytics & measurement, campaign design, vendor selection and community management. With 8 years of experience, I'm a seasoned digital marketing professional with solid grounding in both operations and strategy and as former Head of Social Media for Betclic Everest Group I've hands-on experience in both the development and implementation of cross functional social media programs for an organisation. Having an entrepreneurial mindset and genuine passion for Internet applications I’m spending part of my time with various Internet start-ups as small seed investor.