Mapping Social Media profiles with Customer records and how to Reward Social influencers

By on January 29, 2012 in Things Worth Sharing

A brief discussion around the topics of “Mapping Social Media profiles with Customer records and how to Reward Social influencers” with some bright people at the ICE conf 2012 London.

Nick Garner, Global Head of Search Unibet - Pantelis C. Kotopoulos CRM Strategy – Regional Alignment Manager (Established Markets) Unibet – Tim Axon, CRM Director at International Mobile Sportsbook Company.

About Joakim Nilsson

Joakim Nilsson is a Social CRM strategist focusing on strategies, processes, tools and technologies within social media monitoring, analytics & measurement, customer service and community management. Joakim has over 7 years experience from ecommerce and notably worked as Head of Social Media for Betclic Everest Group, one of Europe's largest online gaming groups.
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