Tonight at 9.30 PM sharp, on this post, we’ll do something very different from the normal articles about social media. We’ll run a full on live streamed concert from the island of Malta. More specifically from the living room of Ian Shranz, whom I’ve helped creating a model of where we use social media tools and technologies to bring an audience to his music.
Ian asked me how he could use social media to find his right audience and capitalise on it (capitalise in the sense of enjoying music with like minded people, making money out of it is an extra plus).
We re-thought the traditional model of hosting a concert and turned it up-side-down. Meaning that rather than us chasing visitors to an event, we give the event to the right people with the right audience for free.
For this to happen we need to go online, and we need to utilise social media tools such as in this case Stickam.com. At 9.30PM tonight you’ll see Bark Bark Disco, Megafun and the Yews performing live over the internet.
We’ve partnered up with selected bloggers, websites and facebook pages that will embed and host their own version of the event. They have the audience, we have the content. It’s a win win.
Ok.. so the idea was not really to promote the event to you, but rather to share with you the thinking behind the event. Now, since it’s live everything can go wrong… or right 🙂 See you 9.30 right?
Update 13/3/2012 – The concert was really cool, Megafun, Yews and Bark Bark Disco winging some of their best and most quirky songs. The audience was heavily engaged with the chat during the whole session and 5-6 people had their live cams on. In total we had 1,039 unique live viewers averaging at around 100 simultaneously.