Dassault Systemes logo

3DS Dassault Systemes is 3DEXPERIENCE company providing businesses and people with virtual universes to imagine sustainable innovations. 3DS is a company with over 11,000 people around the world and 170,000 enterprise customers. Its 3DEXPERIENCE Platform leverages the Company’s world-leading 3D software applications to transform the way products are designed, produced, and supported, enabling businesses to craft delightful customer experiences. Dassault Systemés are listed on the Euronext Paris. 

SCRM Cloud have been entrusted numerous times to provide strategic guidance & direction to 3DS’s global social media program.

Betclic logo

Created in 2005 by French entrepreneurs, BetClic is the founding brand of BetClic Everest Group. As a leading online gaming operator in the worlds of sport, poker, casino and horse-race betting in Europe, BetClic provides a locally-tailored, convivial, easy-to-use offering focused on sporting passion.
BetClic has become one of the benchmark brands, particularly in Spain, Portugal and Poland and is developing its offering across all European countries in 18 languages. 

Betclic have chosen the Nilsson Social CRM cloud as its social media monitoring solution.

…thanks to Joakim Nilsson, we can identify any customer problems, as well as identifying brand ambassadors. Via a very extensive and concise tool, provided by them, this makes the job so much more manageable and time efficient. SCRM Cloud also offer effective training for various Social tools and also help us in how to to benefit using Social Media as an everyday business opportunity. 

– Tristan Walker, SEO & Social Media Manager, Southern Europe, Betclic logo was founded in 1999 and is an online gaming company with its main office in Malta. is one of Europe’s leading gaming companies offering sports betting, poker, casino, bingo and games. offers its services in 23 languages through and has got more than 1.5 million registered customers worldwide. have chosen the Nilsson Social CRM cloud as its social media monitoring solution.

In my very first big project with Social Media for Betclic Everest Group I worked together with Joakim who was hired as consultant. His vast knowledge from the field was equally guiding as inspiring. He has been helping me build up a bigger understanding of the business and I am sure the result of our work will reflect his expertise.

Robin Karlsson, SEO & Social Media Executive, Sweden,

Casumo Casino Logo

Casumo Casino is a newly launched online casino that is dedicated to change the world of igaming forever. By focusing on creating the best player experience there is, Casumo is hopeful and certain to establish a position as one of the leading online casino brands targeting the Scandinavian market. Through innovation and technology Casumo aims to disrupt a young, but in many ways immature industry by innovation and thinking without boxes at all. 

Casumo have integrated the SCRM Cloud into their CRM initiatives enabling them to do customer service outreach and monitor competitors for business intelligence. 

…Joakim understands new paradigms, how to leverage them and can explain them to anyone. I’d recommend Joakim to anyone who look to get insights in how to understand a new world in a better way, and what tools to use to get there…

Razmus Svenningson, Co-founder

Mishimoto logo

Mishimoto Automotive is the leading manufacturer of aftermarket performance cooling products. Established in 2003 with the goal of providing customers with superior cooling system upgrades suited for track cars and daily drivers alike.
Mishimoto was looking for a solution to keep track of and measure social media metrics across multiple channels. I developed a custom social media metrics scorecard and simple to read KPIs enabling the team to measure and analyse success in owned social media channels.

I recently had the privilege of working with Joakim when he developed a customized social media metrics dashboard for our company. I was very impressed with Joakim’s complete understanding of social media management and his ability to adapt the metrics dashboard based on the direct needs of our company. I would highly recommend Joakim’s services to anyone looking to get ahead in the social media world and look forward to working with Joakim in the future.

– Brian Kullman, Social Media Marketing Associate, Mishimoto

Trustly logo

Trustly is a technology-driven company based in Stockholm, Sweden. We question the way online payments are being done today, and strive towards a more hassle-free, simple and secure way of doing it – Both for the consumer, the merchant and the bank. We make bank e-payments possible.
Trustly was looking for strategic advice on how to best move forward with its social media program.

UnifiedInbox logo

Unified Inbox is a cloud based unified conversation & social collaboration platform that centralizes external conversations, social engagement and internal team collaboration into one single platform across desktop and mobile devices. 
Given my experience shopping around for tools and technologies that help businesses better communicate and engage in social media, I  helped Unified Inbox with product strategy and positioning. I assumed the role as Head of Product Marketing for a 6-months consultancy project finding the correct product positioning in a very crowded product landscape.

Joakim is one of the leading consultants around social media strategies and social CRM systems. At Unified Inbox (UIB) we already had a great product strategy for Unified Communications but we really wanted to get the aspect of “Social Collaboration” and engagement into the product as well. Joakim has played a very important role in adding this social layer to UIB and greatly assisted coming up with the related use cases and product marketing materials, including our the preparation of our launch website. I can highly recommend Joakim for short or longer-term consulting engagements.

Toby Ruckert, Co-founder & CEO, Unified Inbox, an exclusive shopping club, was founded in 2011. We offer generous discounts, of 30-80%, on a variety of products – ranging from high-end fashion and accessories, to exclusive voyages and interior design articles – for a limited period of time. is part CDON Group; Scandinavia’s leading e-commerce group. Established in 1999 the Group has greatly expanded its product portfolio and is now a leading e-commerce player in the Entertainment (,,, Fashion (,,, Sports & Health (, and Home & Garden (, segments. On an annual basis the Group serves more than two million customers, resulting in a SEK 3.4 billion turnover for the full year 2011. CDON Group is listed on the NASDAQ OMX Stockholm Mid-cap list under the short name CDON.’s sister company luxury online fashion outlet needed help with their social media content strategy.

Joakim was essential to me and my team when developing the social media strategy (including detailed operational plans) for our Members brand. I would highly recommend him for his logical thinking and hype-free approach to social media but most important, for the great result delivered thanks to the work he did for us at

Richard Woodbridge, COO,

Since its creation, Smart&Co. has grown at an exceptional rate. Having branches in Europe, Asia, North America and with its head office near Paris, today it employs more than 750 employees. Smart&Co. and its Smartbox gift experiences are specialists in creating the most innovative experiential gifting products with themes including dining, getaways, adventure, spa/wellness and family outings. Every year over 5 million Smartbox giftboxes are sold around the world and many businesses work with Smartbox for their reward, recognition and incentive programs.
Developed a global strategic plan for aligning a set of social media activities across departments with the companies top goals.

Joakim has worked with dedication and creativity in the business we’ve been involved in… …I would recommend his service to anyone looking to enhance their business.

Patrick Pedersen, International E-commerce Director, Smart & Co

Gurufans logo

Gurufans is a new European football website founded and managed by Dan Vikman and ex. football superstar Glenn Strömberg.
I was a part of a launch team developing and launching the first online version of My role involved coordinating parts of the project and advising on the social features and components found around the site.

I have worked with Joakim since the end of 2006 and honestly he introduced me to social media. Joakim is an inspiration to work around with his huge knowledge and understanding of social media, always having the customer focus in mind. He has integrity and a big heart. A perfect key player in social media.

Dan Vikman, Co-founder & Editor-in-chief,

More clients…


Moet Hennessy, Paris

lightbulb crew logo

Lightbulb Crew, Paris

Alternattiva Demokratika - The green party Malta

Alternative Demokratika, The Green Party Malta


Business Sports Solutions 75, Poland