The way we’re taught to measure and report on online paid media is by attributing direct transactional value to conversions as a result of clicks on tracked links. If you buy a lot of banners space this is great and pretty straight forward way of measuring the direct impact. But is buying media space the only thing [...]
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Map Social Media profiles to your Customer Database records
Identifying your customers’ social media profiles, and map these to your customer records is a growing need going forward. In order to successfully be able to have a 360 degree view on your customers you must now know your customers various identities around the social web. Why is this important? You have upgraded your Customer Contact Center [...]
How to best Measure and report on Quantitative Social Media Metrics
Social media comes with a sea of metrics, and it can sometime be a frustration making some sense out of it. In this post I aim to describe how you can effectively measure the quantitative social media metrics from your owned social media channels i.e. you typical Facebook Page, Twitter profile and Youtube channel. In [...]
LinkedIn is 5x more effective than both Twitter and Facebook
When I evaluate my own blogging I look at how effectively I’ve managed to refer traffic from different sources. One of the key metrics I look at is how long people have stayed on my site, as this tells me if they have have actually read something or just bounced of (or left their browser [...]
How to calculate Social Media Customer Service ROI
What’s the value for an organisation to do social media customer service? And how do you calculate the Social Media customer service ROI? In this post I’ll explain you a formula that will calculate your estimated gains versus costs to get your Social media customer service ROI black on white. I think most of us agrees on [...]
About Joakim Nilsson
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group, one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com .
Blog disclaimer: Views and opinions expressed here are my own and don't necessarily reflect the ones of my employer.
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