It’s now standard that every company should have a Facebook page and Twitter profile. Even though they don’t intend to use this as a tool for customer engagement but rather pushing their marketing message out. It seems like the will of simply having a presence on these platforms is stronger than any reasonable business justification. [...]
Archive | Opinions RSS feed for this section
Reply to Baekdal on Debunking StumbleUpon traffic value
Baekdal.com recently wrote about the value, or actually the non-value, of traffic coming from the Social bookmarking site StumbleUpon. The problem with StumbleUpon Baekdal argues is the high traffic volume and the low conversion. He then explains very well why StumbleUpon sends loads of traffic and why the conversion will always be low. Whilst the [...]
3 trends on how organisations will use social media in 2012
It’s with great excitement we enter the new year. A year that will see Social Media really mature within organisations. Not to forget, it’s also the year when major social networks probably will file for an IPO. But the big question I will focus on here is; How organisation will use social media in 2012. So let’s [...]
Social Media? First learn how to cook in the open kitchen
What does social media and restaurant cooking have in common? Imagine you’re a chef in a restaurant having an open kitchen (you know one of those where all the guests can see what you do) would you pay extra attention to your behaviour in the kitchen, to the cleanliness, to the food you cook? I guess your [...]
Social media influence on decision making process
This post is about Social media influence on decision making process and the total disconnection of; the reality of e-commerce in 2011 and the world most sales & marketing staff still lives in. It’s about the love of hyping social media but the inability realise what needs to be done to embrace social media in [...]
Is The Social Media Term a Fad?
Yesterday I wrote a piece on the social media hype cycle, today I’m continuing to look at the trend of popular social media keyword searches. Let’s look at some areas that has helped fuel the social media hype: Social CRM, Social analytics and Social monitoring – all these three keywords are nothing but; CRM, Web [...]
Is 2011 the year when Social media peaks the hype cycle?
Is 2011 the year when social media tools and technologies will see its peak in inflated expectations? Every new technology goes through the boom-and-bust hype cycle of inflated expectations, social media tools and technologies are clearly no exception. For all of us familiar with the Innovator’s dilemma on disruptive technologies we know that tools and technologies needs time to [...]
Renren China’s largest Social Network files for an IPO valuing the company to $4B
I’ve been following the recent news of Renren filing for an IPO. And although I’vent read through their prosectus in detail I understand we’re heading for a second IT-bubble. Are we going to call this one the Social Media bubble? And when will it burst? Renren boasts 160M registered user accounts and is belived to [...]
Who invented Social Media?
It was 2000 and Steve Case’s America Online (AOL) had announced the US$164 billion acquisition of Time Warner. It was seen as the perfect acquisition, Time Warner could now tap into the homes of the 130M paying subscribers that AOL had. It would be the perfect content portal. “Ding! You’ve got mail!” This was at [...]
About Joakim Nilsson
Joakim Nilsson provides strategic consulting helping brands do better business in today's transparent and digitally connected world.
Contact me here.
Member of the CMIQ Advisory Board
Subscribe by E-mail & Social Networks
Subscribe to Joakim's blog posts by e-mail
