Digital success factors

Communicated brand values remains beautiful words unless translated into real action. Actions that in turn can be communicated around thus helping to shape and build the brand with a constant flux of rich stories across channels and medium.

Whilst somewhat explored, most industries are lacking digital knowledge and execution but more precisely how to integrate it across the business. Training of people is key, not doing the same things differently.

Brands across all industries face the same challenge, the shift from investing in paid media to investing in in-house content production. Brands will need to invest in marketing people with hard skills for rich media content production. I can’t think of any industry, government or organisation that’s an exemption.

Neither is yours.

About Joakim Nilsson

As a Social CRM Strategist I provide consulting services that moves fast from strategy to operations helping brands do better business in today’s transparent and digitally connected world. Specifically in the Social CRM areas of; social media monitoring, analytics & measurement, campaign design, vendor selection and community management. With 8 years of experience, I'm a seasoned digital marketing professional with solid grounding in both operations and strategy and as former Head of Social Media for Betclic Everest Group I've hands-on experience in both the development and implementation of cross functional social media programs for an organisation. Having an entrepreneurial mindset and genuine passion for Internet applications I’m spending part of my time with various Internet start-ups as small seed investor.