When I first bought the iPad earlier this year in Paris I had no clear idea of what I would use it for. Of course it was an awesome gadget, but an expensive such as well. I thought that I would use it as a compliment to my laptop when travelling etc. I thought uploading […]
Seth Godin is the author of several best selling business and marketing books such as “Permission marketing”, “Tribes” and “Purple Cow”. Below are my top five picks of video speeches by Seth on social media. No One Cares About You Seth Godin on social networking. Seth Godin & Tom Peters on blogging. Seth Godin: Sliced bread and other marketing delights Seth […]
How to make a social media strategy in 2 minutes 🙂 Ok, it’s a bit of a joke but most small business owners lacks a basic strategy for their social media activities. Make sure that whatever you do translates into the top goals for your company. Read more about social media strategy and the 5 […]
I know this one is a bit old by now, but it’s such a great example of how customers and prospects are in charge of your brand in the social media age. The former rapper graduated as flight attendant and put two and two together, trying translate the security announcement into a rap song. I […]
The big thinkers agree, names such as Seth Godin (author of Permission Marketing [Amazon affiliate link]) and Jeff Jarvis (Remember Dell Hell?) both concludes on the fact that marketing to the mass is dead and the future will be made up of a lot of small niche markets. Not only is this supported by the […]
Last year in April I wrote this article for the Technology Sunday, a monthly supplement to the Times of Malta newspaper. I had been attending the AdTech conference in Paris and was inspired by Blake Chandlee’s presentation about Facebook today and tomorrow. Download the article “Power to the user” [PDF-file].
I’m an avid golfer and try to play as much as time allows. I’ve just installed two new apps, the Golfshot GPS and Golfplan by Paul Azinger, on my iPhone and only the later on my iPad (as the iPad dosn’t have a GPS the Golfshot app won’t work on the iPad). Sure, I’m a […]
A while back ago YouTube Music was launched. It looks to me like YouTube, with the muscles of Google and there partnership with Apple’s iTunes store, will crush MySpace in the race for being the number one social media platform for music and bands. What’s our perception of MySpace? Is it the platform for small […]
About Joakim Nilsson
Joakim Nilsson is the Managing Director of the SCRM Cloud specialising in technology & consultancy solutions around social media monitoring, analytics & engagement. Prior to that Joakim was the Head of Social for one of Europe's largest online gaming companies.