Identifying your customers’ social media profiles, and map these to your customer records is a growing need going forward. In order to successfully be able to have a 360 degree view on your customers you must now know your customers various identities around the social web. Why is this important? You have upgraded your Customer Contact Center [...]
You don’t get Social Media until You get this… [Video]
This post is short. 3 things you need to grasp before jumping on a social media program: Know how to treat people with respect Understand that customer have more power than ever Realize that great ideas spread I know, nothing new. But is the above relected in your business plan yet? As usual I copied [...]
“We are everywhere” Alex Grech @ TEDx Valletta [Video]
My friend and great source of inspiration Alex Grech appeared at the idependentaly organized TED event in Malta called TEDx Valletta. Alex who’s currently finishing his PHD related to social media gave us a 18 min long inspirational talk about the disruptive forces social media has brought with it and how we as citizens are going to [...]
3 trends on how organisations will use social media in 2012
It’s with great excitement we enter the new year. A year that will see Social Media really mature within organisations. Not to forget, it’s also the year when major social networks probably will file for an IPO. But the big question I will focus on here is; How organisation will use social media in 2012. So let’s [...]
Being a Social Business, or just running “Social” Campaigns?
One doesn’t go without the other. If the marketplace fundamentally changes, so needs the way you go to market as well. Because its the new shiny thing, everyone in your organisation in rushing to jump on the train to setup a social media presence or run a fancy social media campaign. The problem though, is [...]
How to achieve REAL results through Social Media
What makes certain companies better at social media than others? Do they have any secrets into Facebook Fan acquisition or do they have a master social ninja guarding their e-reputation? Ultimately what’s the secret sauce to achieving success with social media? The answer: there are no giant secrets. In this post I want to shed light over [...]
How Ford Social energized their core customer base with “Badges”
Ford has a long history of making headlines with its social media success stories, most of it probably very much thanks to the brilliant Scott Monty (btw recommend reading his blog). If you’re a frequent reader of my blog, you also know that the way I have approached social media is from Forrester Research’s Groundswell; 5 key areas for [...]
Keynote: A “hype free” approach to Social Media
I know that you are pretty up to date with social media tools & technologies, you also know that it’s crucial to get it right moving forward. It doesn’t hurt though to sometime do a reality check to see if you’re on the right track with your social media program our if you’re start to [...]
How to best Measure and report on Quantitative Social Media Metrics
Social media comes with a sea of metrics, and it can sometime be a frustration making some sense out of it. In this post I aim to describe how you can effectively measure the quantitative social media metrics from your owned social media channels i.e. you typical Facebook Page, Twitter profile and Youtube channel. In [...]
Business Digest interview: How Betclic uses social media to increase consumer loyalty
Business Digest, a French business management and leadership magazine, reached out for an interview on how we at have implemented social media as a strategic weapon to increase consumer loyalty at Betclic.fr. Download and read the whole Interview, Social Media from a fad to your own 2.0 strategy, with me and Jérôme COLOMBE at Alcatel Lucent.
About Joakim Nilsson
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group, one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com .
Blog disclaimer: Views and opinions expressed here are my own and don't necessarily reflect the ones of my employer.
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