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William Hill’s Australian Open sponsorship faced heavy backlash on Social Media

William Hill has made a major push into the Australian online gambling market after buying local betting house Tom Waterhouse in August 2013. Hence I can imagine the excitement in William Hill’s Marketing department the day that their sponsorship of the 2016 Australian Open in tennis was made official. The William Hill sponsorship of the Australian open made […]

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The inescapable digital transformation with Brian Solis at #InnoNapo

It was a freezing but beautiful Monday morning here in Paris (after weeks of constant rain) that we all got up to Etoile and Hotel Napoleon for the, almost, monthly Innovation Napoleon event (#InnoNapo) co-organised by Minter Dial. Today’s topic; The inescapable digital transformation. And with a respected keynote speaker; Brian Solis. The inescapable digital transformation Some 12 years […]

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Successful Social Media programs are seldom accidental

Successful Social Media programs are seldom accidental. Whilst you as an observer only see the tactics it’s important to try to also understand the underlying objectives these tactics steam from. Razmus Svenningson, Ex Head of Social Media Strategy at Betsson Group, is a smart guy and one of the leading names within Social media and […]

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paul greenberg

KEYNOTE: Unlocking Social CRM for your Organisation @ ICE conf 2012 London

When I Googled Social CRM, the first thing that comes up as Suggest Search was ”Social CRM definition” – add to that 7 510 000 search results. That tells me we’re struggling to define the subject. When we talk about such extreamly wide and generic topic as Social Media, I think it’s fundamental to break things down to […]

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“We are everywhere” Alex Grech @ TEDx Valletta [Video]

My friend and great source of inspiration Alex Grech appeared at the idependentaly organized TED event in Malta called TEDx Valletta. Alex who’s currently finishing his PHD related to social media gave us a 18 min long inspirational talk about the disruptive forces social media has brought with it and how we as citizens are going to […]

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Keynote: A “hype free” approach to Social Media

I know that you are pretty up to date with social media tools & technologies, you also know that it’s crucial to get it right moving forward. It doesn’t hurt though to sometime do a reality check to see if you’re on the right track with your social media program our if you’re start to […]

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Successfully implementing social media monitoring tools

How do you as a business go about successfully implementing social media monitoring in your organisation? What process should you use, and what are the best tools? These are all great questions that many organisations are asking themselves today. Together with Nick Garner at Unibet and Razmus Svenningson at Betsson group, we covered the theory, the tools […]

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Social Media monitoring keynote at EiG Milano 2011

I was invited to Milano for the annual EiG gaming conference to talk a little bit aboy social media monitoring together with Nick Garner from Unibet and Razmus Sveningsson at Betsafe. The audience was given a 4-step process on how they can get started with their monitoring project as well as a non-scentific but personally […]

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Unlocking Social CRM for your Organisation [Keynote]

I recently presented on Social CRM at the 2nd Social Media for Customer Management online summit. A well planned Social CRM program goes further than just establishing your companies presence on social media profiles. Aligning your activities with business objectives and identifying the correct metrics can sometimes prove difficult as it  stems beyond the simple counts of […]

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Get FREE answers from a Social Media Expert

Ok, apologizes for the cheesy header but I wanted to drive some eyeballs to the upcoming  Social Media for Customer Management Online Summit next month. It’s completely free to attend and myself will present on the 18th of July on the topic of Metrics: Keys to Unlocking Social CRM For Your Organization. Here’s your chance to influence the […]

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