When I Googled Social CRM, the first thing that comes up as Suggest Search was ”Social CRM definition” – add to that 7 510 000 search results. That tells me we’re struggling to define the subject. When we talk about such extreamly wide and generic topic as Social Media, I think it’s fundamental to break things down to [...]
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“We are everywhere” Alex Grech @ TEDx Valletta [Video]
My friend and great source of inspiration Alex Grech appeared at the idependentaly organized TED event in Malta called TEDx Valletta. Alex who’s currently finishing his PHD related to social media gave us a 18 min long inspirational talk about the disruptive forces social media has brought with it and how we as citizens are going to [...]
Keynote: A “hype free” approach to Social Media
I know that you are pretty up to date with social media tools & technologies, you also know that it’s crucial to get it right moving forward. It doesn’t hurt though to sometime do a reality check to see if you’re on the right track with your social media program our if you’re start to [...]
Successfully implementing social media monitoring tools
How do you as a business go about successfully implementing social media monitoring in your organisation? What process should you use, and what are the best tools? These are all great questions that many organisations are asking themselves today. Together with Nick Garner at Unibet and Razmus Svenningson at Betsson group, we covered the theory, the tools [...]
Social Media monitoring keynote at EiG Milano 2011
I was invited to Milano for the annual EiG gaming conference to talk a little bit aboy social media monitoring together with Nick Garner from Unibet and Razmus Sveningsson at Betsafe. The audience was given a 4-step process on how they can get started with their monitoring project as well as a non-scentific but personally [...]
Get FREE answers from a Social Media Expert
Ok, apologizes for the cheesy header but I wanted to drive some eyeballs to the upcoming Social Media for Customer Management Online Summit next month. It’s completely free to attend and myself will present on the 18th of July on the topic of Metrics: Keys to Unlocking Social CRM For Your Organization. Here’s your chance to influence the [...]
Meet me at ICE London, CRM & Retention round table, 28th January
I’m invited for the round table panel at the ICE CRM & Retention conference in London 28th of January. ICE is the yearly igaming conference and exhibition attracting more than 18,000 attendees each year. Social CRM seems to be the latest coined term (I still think the whole industry will do itself a good favour by dropping the [...]
Notes from Monitoring Social Media 2010 conference in Paris
Brian Solis was clearly the highlight of today’s Monitoring Social Media conference. His 30 min keynote speech brought nothing new to the discussion if you’ve followed his blog, but at the same his message cannot be repeated enough. Brian touched on major things such as engineering your company around sharing, the 5 I’s of social: Intelligence, Insight, [...]
About Joakim Nilsson
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group, one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com .
Blog disclaimer: Views and opinions expressed here are my own and don't necessarily reflect the ones of my employer.
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