Being a Social Business, or just running “Social” Campaigns?

By on December 21, 2011 in Research Reports & White Papers

One doesn’t go without the other. If the marketplace fundamentally changes, so needs the way you go to market as well. Because its the new shiny thing, everyone in your organisation in rushing to jump on the train to setup a social media presence or run a fancy social media campaign. The problem though, is what I discussed in my last post, is that your organisation is not yet designed around social as a business, and probably won’t be ready 1) measure 2) maximize 3) answer to, the campaign.

Edelman Digital has made a great presentation on how to plan for a Social Business and how social media forces departmental silos to be agile and to collaborate.

Social Business Planning

And if you’re ready to launch that super cool social media campaign, here’s a great presentation of some of the coolest in 2011:

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy

Seeing the big picture now? I’m ready to help you, but only if you’re in it for real.

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  • http://twitter.com/RussellAllert Russell Allert

    A couple of great links here, Joakim. Thanks! 

    • http://joakimnilsson.com Joakim Nilsson

      Thanks for stopping by Russell!

  • Daniel Milstein

    Interesting facts and couple of good links provided in this post by you Joakim. I appreciate that and being an author I personally feel that social business has to be done more practically rather than just doing social campaigns. I like the concept of your which says we have to be real and ourselves. Thanks for such evoking post and would like to seek more about such from you.