Who is your social media programme designed for? Honestly speaking, is it a programme with activities that truly are designed around your customers (or prospects), or is it merely a show off to your shareholders (or your line manager)? Whilst a Pinterest profile (replace this with any new social network that may come within the [...]
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Why only empowered employees make great social media content
Are you jealously looking at your competitors, by the looks of it, genius social media campaigns? How did they come up with all those great ideas? It must have taken them rigorous production planning, approval meetings and tightly managed projects? Or maybe not at all. This is not a blog post about setting goals for social media campaigns, how to [...]
Ford’s Scott Monty on tips for the Corporate Social Media Strategist
If you’re the guy that is responsible for social media at your company, what do you predict for your future career? If we’re to believe research firm Altimeter the Corporate social media strategist (that’s you) will most likley go down one of the following paths: Fail to meet the organisations demand and become a “social media help [...]
Social Media fail? 6 reasons why it might
Do you want to avoid a social media fail? Have your aligned your strategies after your customers and prospects needs, or is social media just a tactical toolbox that you patch ontop of everything else you do? There’s still a big disconnect in how customers and brands interact on social media channels. When the two [...]
3 trends on how organisations will use social media in 2012
It’s with great excitement we enter the new year. A year that will see Social Media really mature within organisations. Not to forget, it’s also the year when major social networks probably will file for an IPO. But the big question I will focus on here is; How organisation will use social media in 2012. So let’s [...]
How to achieve REAL results through Social Media
What makes certain companies better at social media than others? Do they have any secrets into Facebook Fan acquisition or do they have a master social ninja guarding their e-reputation? Ultimately what’s the secret sauce to achieving success with social media? The answer: there are no giant secrets. In this post I want to shed light over [...]
Business Digest interview: How Betclic uses social media to increase consumer loyalty
Business Digest, a French business management and leadership magazine, reached out for an interview on how we at have implemented social media as a strategic weapon to increase consumer loyalty at Betclic.fr. Download and read the whole Interview, Social Media from a fad to your own 2.0 strategy, with me and Jérôme COLOMBE at Alcatel Lucent.
5 facts on why your content is not being shared
Do you have a Facebook Page and a Twitter Profile but no one is sharing, liking or commenting on your content? Do you wonder how to get better at inbound marketing and get your content shared more? Getting content shared is a science in itself, a distinctively different practise from traditional outbound marketing that business schools have [...]
How to calculate Social Media Customer Service ROI
What’s the value for an organisation to do social media customer service? And how do you calculate the Social Media customer service ROI? In this post I’ll explain you a formula that will calculate your estimated gains versus costs to get your Social media customer service ROI black on white. I think most of us agrees on [...]
About Joakim Nilsson
Joakim Nilsson provides strategic consulting helping brands do better business in today's transparent and digitally connected world.
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