Business Digest interview: How Betclic uses social media to increase consumer loyalty

Business Digest, a French business management and leadership magazine, reached out for an interview on how we at have implemented social media as a strategic weapon to increase consumer loyalty at Betclic.fr.

Download and read the whole Interview, Social Media from a fad to your own 2.0 strategy, with me and Jérôme COLOMBE at Alcatel Lucent.