If you’re the guy that is responsible for social media at your company, what do you predict for your future career? If we’re to believe research firm Altimeter the Corporate social media strategist (that’s you) will most likley go down one of the following paths:
- Fail to meet the organisations demand and become a “social media help center” that is mainly busy creating new Facebook pages and executing on the organisation’s constant demand of new shiny things (my own interpretation of the report).
- Exceed the organisations demand by being proactive and creating scalable social media programs. This path avoids taking on all the operational work and teach the organisation how to effectively use social media to fulfil their individual objectives i.e. installing tactics inside existing departments supporting companies overall objectives and targets.
I’d the pleasure to speak to someone that has one or two things to say about this. Someone that I greatly admire and that has done fabulous work in the field of social media for his employer. Please meet Scott Monty, Head of Social Media at Ford Motor, here at Social Media World Forum in London this week #SMWF.