Getting Earned media working in your favour

Businesses need to re-think, at every level, the way they do business in today’s transparent and connected world. Consumers are only a Tweet away from complaining about poor banking services or take a photo of expired dairy milk on the super market.

Getting Earned media working in your favour

These tweets and photos are examples of negative earned media as a result of poor services and failing routines.

It is not a social media ninja running your Pintrest page that will ensure you stay in business. They only way to have the earned media work in your favour is to positively influence your customers’ experience when using your products and services.

Social media will then only act as the enabling medium.

Earned, owned, paid media

Businesses can control the message in paid media channels and, to a larger extent, in owned social media channels. The earned media, or the voice of the customer, is impossible to control. This is the new job for the marketing department, ensure that products and services produced by the business positively influence earned media mentions.

Read more how I can help your business with Nilsson Consulting here.

About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.