Tag Archives | forrester research
The 15 best Social Media Management tools reviewed [Report]

The 15 best Social Media Management tools reviewed [Report]

Forrester research just released a report listing 15 Social Media Management tools categorized under; Social publishing and promotion building, Social publishing only and promotion building only. It’s yet very early days for this industry and these tools and platforms still have a long way to go in order to fully scale and integrate within larger [...]

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Book tips: Empowered, new book by Forrester. Transform your business through your customers.

Book tips: Empowered, new book by Forrester. Transform your business through your customers.

Empowered [Amazon.uk affiliate link] is a new book by Forrester research written by Josh Bernhoff and Ted Shadler. I’ve read their previous Groundswell book [Amazon.uk affiliate link], which in a very good way outlines and describes the objectives for social media and how to build your strategy. Empowered follows in the foot path of the [...]

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10 must have tools for your social media program [List]

Here’s a list of 10 must have tools for managing all areas of your social media program, from posting content, analytics and monitoring. Hootsuite is a free to use social media dashboard where you and your team can collaborate and post content to multiple social media platforms. Twitalyzer is a free to use analytic tool [...]

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Social Media defined, 5 key areas of social media tools & technologies

We’ve said that this is all about tools & technologies, but how do you converse around the unavoidable topic “social media”? Ever came across the marketing guy complaining that his social media efforts are not working or paying off. Did it sound something like this: “I’m Johnny and I’ve setup a facebook fan page and I’m [...]

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