There’s a lot of talk in the social media blogosphere about the importance of personifying a brand and acting with transparency, although I’m not sure that all brand managers would agree about the first one. What persona are you using when communicating in social media channels? Are they company branded channels or are they personal persona representing the company? In either […]
Tag Archives | social media guidelines
About Joakim Nilsson
Joakim Nilsson is the Managing Director of the SCRM Cloud specialising in technology & consultancy solutions around social media monitoring, analytics & engagement. Prior to that Joakim was the Head of Social for one of Europe's largest online gaming companies.