Enticing your customers to share your product within their social network is a winning tactic in the age of rising advertising costs, lower click-through rates and decreased trust in brands. But how do you get customers to share your product, and more importantly how do you track and monetize it? Make your product pages share friendly Making your product [...]
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Map Social Media profiles to your Customer Database records
Identifying your customers’ social media profiles, and map these to your customer records is a growing need going forward. In order to successfully be able to have a 360 degree view on your customers you must now know your customers various identities around the social web. Why is this important? You have upgraded your Customer Contact Center [...]
How will Google+ Pages support your business strategy?
Today the Google+ project saw a much anticipated roll out of Pages for Buisness. But what does it mean for businesses and is it really such a game changer? By default Google+ for Page are very similar to Facebook pages, so if you’re not successful in what you do at Facebook, little says that you will have more luck [...]
VIDEO: Social Media Monitoring & Marketing tips for 2011 with Bryan Tookey from Brandwatch
Investing in a Social media monitoring tool are on the agenda of almost every organisation these days. Not surprisingly so when more and more organisations understand the importance of monitoring their online brand mentions. There’s a sea of vendors fighting for a piece of the growing Social CRM (SCRM) landscape. Briefly these can today be categorized into 1) Monitoring [...]
Is Odds24 odds portal for bookmakers a disruptive innovation?
There are few disruptive products in the bookmaking and sports-betting industry. Although here I think we’ve found one; Odds24 promises to do with bookmaking and sports-betting what the travel comparison websites did with the leisure industry; create a portal for price comparison and instant buy, all in one place. Odds comparison websites are nothing new, but allowing the user [...]
How to: Integrate Social on your Website [Video]
Are you sending away your hard earned traffic to Facebook and Twitter without a proper strategy in mind? In the video below we learn about new ways of integrating social on your website without giving it all away to Facebook. Are you using any social applications on your website? Which ones and how do they benefit your [...]
How good are Social media monitoring vendors at searching… well, Social sites?
I will generalise and not refer to any particular vendor I’ve tried, it’s also a very non-scientific post, however my conclusions are not without reason. If you scan the market for Social media monitoring tools you soon realized the plethora of providers. These range from free to use twitter dashboards to state of the art [...]
The new Facebook profiles are here
Have you upgraded your Facebook profile to the new one yet? What do you think of it? It reminds me, design wise, about the previous profiles before we got the wall as default…
Does Social Media buzz affect your Search Engine rank?
It’s now confirmed that both Google and Bing have something they call “Social Authority” in place that ranks and values Social Media Buzz which affects a domains page rank. It’s by no means the most important ranking factor but it does have an influence on the page rank. Bad news for SEO-people trying to get [...]
How to Use video to engage with your community
At Expekt.com (disclosure, I’m employed by the BetClic Everest group who operates Expekt.com) we’ve since November last year worked on a video series with the Expekt.com bookmakers, creating an authentic, entertaining (as possible) yet educating show about betting on sports. Now, before you jump in and comment on the sometimes less perfect studio lightning, the sound [...]
About Joakim Nilsson
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com
Based in Paris Joakim is the Head of Social Media at Betclic Everest Group, one of Europe's leading online gaming groups operating brands such as Betclic, Everest Gaming, Expekt.com and bet-at-home.com .
Blog disclaimer: Views and opinions expressed here are my own and don't necessarily reflect the ones of my employer.
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