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SCRM Cloud – Social media monitoring data that everyone understands

What is the SCRM Cloud? What is the SCRM Cloud solution and how is it different from all the other Social media monitoring and analytics suits out there? Whilst there are quite a few Social media monitoring and analytics vendors selling great technologies, they all share the same problem: They require a dedicated expert to manage […]

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Real-time social media monitoring signals component

Real-time social media monitoring signals soon coming to Nilsson Monitor

A corner stone to successful social media monitoring is the ability to gather insights our from the vast volume of data. The old saying “know what your looking for” is very true even when it comes to monitoring social media as well. Although you can use the built-in features, such as rules and categories, to sort […]

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Nicolas Sarkozy Twitter

Brands giving up on Twitter and leaving their profiles behind

Setting up a Social media presence is pretty easy and cheap. It just takes a few minutes to have your profile registered on Twitter. With such low entry barrier, no budget that your boss needs to sign-off before you can launch, it’s easy to get carried away and launch profile after profile. Anyone that has […]

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Nilsson Social CRM cloud, a single service for Social media listening, engagement & analytics

Now there’s a single service including everything companies need to manage their relationships in Social media. The Nilsson Social CRM cloud gives you a complete set of Social media monitoring, engagement and analytics apps complete with expertise consultancy from your personal Social CRM Strategist so you can focus more on doing the work that actually […]

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Nilsson Monitor, Social CRM listening platform

Introducing analytics for Owned social media channels in Nilsson Monitor

My Social CRM listening & analytics solution Nilsson Monitor, powered by world-class technology from Brighton based social media firm Brandwatch, is getting a major product update on the May 26th. What’s the big thing about? After months of intense beta-testing we’re now adding near real-time analytics & insights of anyone’s Owned social media channels. Starting with Facebook […]

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Nilsson Engage, SCRM app

Want to beta test Nilsson Engage? A new social media management platform for SMBs

Apart from helping my clients with strategic consulting, I think it’s important to be able to provide the supporting Social CRM technologies as well. Therefore I’ve launched what I call the Nilsson SCRM apps (Cloud based Social CRM applications). Nilsson SRCM apps are currently made up of Nilsson Monitor, a enterprise-class social media listening platform, and […]

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Bridging the gap between internal and external Enterprise collaboration with Clearvale by Broadvision

Like most of us you’ve thought plenty of time about how to solve information overload within your company. Maybe you have already tried to install any of the internal collaboration tools such as Yammer, Podio or like me a few years ago whilst at, installed Basecamp. Whilst all of these tools are great in their own […]

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Interview with Toby Ruckert, CEO & Co-founder of Unified Inbox

Update 3rd September 2012: After having met with Toby several times after our interview, and being convinced about their mission, I was pleased to join the Unified Inbox team as an employee. The vendor landscape of Social media management systems is getting crowded, and more and more of them are developing towards full featured Social […]

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How to get pinned on pinterest

Do you want to get pinned on Pinterest?

The most talked about social media platform right now must be Pinterest, a link sharing site that creates beautifully looking virtual pinboards of images. Although the site is still in Beta and available by invitation only, Pinterest has attracted over 10M users. So how do you get pinned on Pinterest, and who is Pinterest for? Is Pinterest for you? […]

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Why only empowered employees make great social media content

Are you jealously looking at your competitors, by the looks of it,  genius social media campaigns? How did they come up with all those great ideas? It must have taken them rigorous production planning, approval meetings and tightly managed projects? Or maybe not at all. This is not a blog post about setting goals for social media campaigns, how to […]

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