Introducing analytics for Owned social media channels in Nilsson Monitor

My Social CRM listening & analytics solution Nilsson Monitor, powered by world-class technology from Brighton based social media firm Brandwatch, is getting a major product update on the May 26th.

Nilsson Monitor, Social CRM listening platform

What’s the big thing about?

After months of intense beta-testing we’re now adding near real-time analytics & insights of anyone’s Owned social media channels. Starting with Facebook (Twitter and Youtube in the pipeline) you can add any public Facebook page to the system allowing you to use all the system features available to analyse and draw insights from the data.

What you’ll be able to do:

  • Add any public Facebook page, even you competitors
  • Retrive page insights metrics and all posts and comments
  • Use all the normal system features (plus a few new ones) to segment, categorise and analyse the data

When will it be available to me? If you’re an existing subscriber to Nilsson Monitor, you should see the new features being rolled out after May 26th, and if you subscribe to reports only we can now benchmark your competitors Facebook page activities, trying to figure out the good and the bad!

Here’s a video from the Brandwatch-team in Brighton explaining the thinking behind Channels:


About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.