A small web development company in London called Webdigi has created this great free open source FBGAT tool. Setting up Google analytics tracking on your Facebook pages is as simple as 1-2-3.
- Login to your Google analytics account and create a new website profile for your Facebook pages. I would call these “Facebook – name of your page”
- On your facebook page, install the FBML application if you don’t already have one. You will need this tab to insert the Google analytics tracking code.
- Use the FBGAT link generator tool (Does’t work in Google Chrome browser) to create the custom tracking code for your fan page, you can create one for each tab you want to track .
There you go, in a short while you should see data coming in form your new Facebook website profiles. Here’s a longer and more detail guide on SocialMediaExaminer – How to add Google Analytics to your fan page.
