The Dolce&Gabbana Facebook photo booth in Paris

Everyday when walking home from my work at Mangas Gaming in Paris I pass the Avenue Marceau where all the fashion brands, such as Dolce & Gabbana, has their flagship stores. While some tourists takes photos of themselves with the Eiffel tower, some are just dying to take a photo with these stores in the background, for then a quick upload to Facebook.

However odd you may think the behaviour is, if I where the brand manager of e.g Dolce & Gabbana it would be the best thing ever. There is a behaviour already, how can you make it easier for your customer or prospects to share what they care?

Quick pitch:

  • Create a photo corner in the display and encourage by passing people to have a photo
  • Call it the Facebook photo booth encouraging the idea to share it on Facebook
  • Execute it as a campaign during 2 weeks, all uploaded photos to Dolce & Gabbana’s Facebook page enters a draw with a fantastic prize

About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.

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  • Great marketing concept. Have you checked out SMART Pics they have a social media photo kiosk that auto uploads pictures to social media sites Facebook and Twitter. http://www.smartpics.ca

    Could definitely be used to execute on this idea.

    • Well that’s just brilliant, you guys already have the product in store. I had no idea.

      Did you know that fashion week is coming to Paris now and that the D&G store, featured above, is hosting a party Monday night? Your social media photo kiosk would fit well there.

      Btw, following you on twitter now.

    • I’d be keen to see smartpics coming to Europe

  • As it turns out, I was not careful enough to check Dolce&Gabbana’s window display but I was so excited about this idea. As a matter of fact, behind my painted Facebook booth sits 3 LCD screens connected to a central SMS system…. send a text to the central and You’ll appear in the front display window…