Everyday when walking home from my work at Mangas Gaming in Paris I pass the Avenue Marceau where all the fashion brands, such as Dolce & Gabbana, has their flagship stores. While some tourists takes photos of themselves with the Eiffel tower, some are just dying to take a photo with these stores in the background, for then a quick upload to Facebook.
However odd you may think the behaviour is, if I where the brand manager of e.g Dolce & Gabbana it would be the best thing ever. There is a behaviour already, how can you make it easier for your customer or prospects to share what they care?
- Create a photo corner in the display and encourage by passing people to have a photo
- Call it the Facebook photo booth encouraging the idea to share it on Facebook
- Execute it as a campaign during 2 weeks, all uploaded photos to Dolce & Gabbana’s Facebook page enters a draw with a fantastic prize