The for me must attend Social Media conference, SMWF, is coming to Europe and London this March 27-28th. Obviously the speaker list is impressive as always with line-ups such as Scott Monty (Ford Motors), Chris Brogan (Human Business Works), Omid Astari (Foursquare) and the list goes on.
The 2-day conference is divided into 6 tracks covering Social Media, Social TV, Social Shopping, Marketing & tech, Social Business and Mobile. As of writing this I’m sitting with the full programme in front of me highlighting what to visits and not. My interest is obviously in Social Business and the various metrics & analytics tracks under Social Media. Download the full agenda here.
What I expect to get out of SMWF this year
Entering 2012 most of us have grown out of the “social media playground” we’re most of us started a few years ago. We’ve learnt how approach social media strategically instead of just jumping on the bandwagon as the plethora of tactics available.
It’s therefore super exciting times being in the Social media field, I expect this conference really to deliver insights into how companies have used social media as a strategic asset. I expect less of the “look at our f-commerce tab” and more of “we’d to turn customer centric to thrive in this new landscape”-stuff.
Sessions I’m putting down in my agenda
To make the most out of the time I’ve put together my schedule below and I’m happy to share it with you:
Day 1 – 09:10, Social Media, Chris Brogan (Human Business Works)
Chris Brogan has the opening Keynote about the evolution of conversations, how twitter #hashtags have made the world smaller in just a couple of years.
Day 1 – 11:30, Panel on Social media engagement measurement and analytics
This panel discussion will be made up of some really smart people from Klout, Microsoft, Virtue and Mynewsdesk. I’m particularly interested to hear what Allister Frost from Microsoft has to say as this is a topic I’m really interested in.
Day 1 – 12:10, IPC Case study on setting the strategy and measuring the success
The panel discussion will be followed by a case study by Cathy Ma who is Head of Social Media at IPC Media.
Day 1 – 14:10, Multi-Screen Social TV: Convergence of tablets, TV and mobile
Really interesting subject of how traditional TV broadcasting will need to rethink its product in the world of multiple connected devices.
Day 1 – 14:40, Understanding the social shopper
For anyone that has been through Google’s recent marketing publication, the Zero Moment of Truth (ZMOT), will like this keynot by Paul Armstrong, Head of Social at Mindshare.
Day 1 – 16:40, Case study from X-factor
Claire Tavernier from Freemantly media will present a case study on X-factor and Britains got talent. Truely going to be interesting as reports from the other side of the pond (USA) shows TV-shows having an immense social media success in terms on online mentions related to the respective shows, but at the same time sees the total TV-audience dropping.
Day 2 – 10:20, Scott Monty (Ford Motors)
I’m actually keen on the Social Business track that starts 10:10 but cannot afford to miss the A+ star Scott Monty delivering his keynote. Get a seat early!
Day 2 – 10:50, KLM Live reply 24/7 customer service
I’ve followed what KLM does very closely, and they are good at what they do. Gert Him ter Haar heads up a gigantic social media command center that poweres KLM’s customer service outreach in 3 languages.
Day 2 – 13.05, Social media governance, privacy and legal issues
Not the topic that makes every marketer jump out of their chairs, however a topic that plays a vital role in the success of your social media program. Nick Stringer from IAB UK will present this keynote.
Day 2 – 15.10, Social CRM panel discussion
A search on Social CRM definition brings millions of results. I have high expectations on this panel to deliver some valuable insights.
Day 2 – 15.50, Social and search
We know that search engines are looking more and more into social signals when deciding on what results to show us. This is an ever changing topic.