The tripadvisor iPhone app is a must have when new in town looking for a good place to eat. It’s not in the app, the technology, but all the authentic reviews of restaurants it covers.
I’m being swamped by signs, commercials screaming for my attention to chose their place. But I will do my home work and read the reviews as i’m standing outside the restaurant in question.
I know this is not yet how the mainstream tourist pick his restaurant, but I will be soon. And if you’re a restaurant owner, you want to make sure to have a good rating on tripadvisor if you want to have the patrons dining at you.