You’re new in town, how do you chose your restaurant?

The tripadvisor iPhone app is a must have when new in town looking for a good place to eat. It’s not in the app, the technology, but all the authentic reviews of restaurants it covers.

I’m being swamped by signs, commercials screaming for my attention to chose their place. But I will do my home work and read the reviews as i’m standing outside the restaurant in question.

I know this is not yet how the mainstream tourist pick his restaurant, but I will be soon. And if you’re a restaurant owner, you want to make sure to have a good rating on tripadvisor if you want to have the patrons dining at you.

About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.