Successful Social Media programs are seldom accidental. Whilst you as an observer only see the tactics it’s important to try to also understand the underlying objectives these tactics steam from.
Razmus Svenningson, Ex Head of Social Media Strategy at Betsson Group, is a smart guy and one of the leading names within Social media and iGaming.
At the ICE conference 2012 London he confronted the audience with a crystal clear message; Success in social media doesn’t start with the tactical tools and technologies, but rather with what you as a business wants to accomplish.
Starting that now so common Facebook page may not at all be a top priority if you’ve properly made you due diligence and understood your organisation’s specific needs.
If you’d like to hear more from Razmus follow him on twitter here.
