A brief discussion around the topics of “Mapping Social Media profiles with Customer records and how to Reward Social influencers” with some bright people at the ICE conf 2012 London. Nick Garner, Global Head of Search Unibet - Pantelis C. Kotopoulos CRM Strategy – Regional Alignment Manager (Established Markets) Unibet – Tim Axon, CRM Director at [...]
Successful Social Media programs are seldom accidental
Successful Social Media programs are seldom accidental. Whilst you as an observer only see the tactics it’s important to try to also understand the underlying objectives these tactics steam from. Razmus Svenningson, Ex Head of Social Media Strategy at Betsson Group, is a smart guy and one of the leading names within Social media and [...]
KEYNOTE: Unlocking Social CRM for your Organisation @ ICE conf 2012 London
When I Googled Social CRM, the first thing that comes up as Suggest Search was ”Social CRM definition” – add to that 7 510 000 search results. That tells me we’re struggling to define the subject. When we talk about such extreamly wide and generic topic as Social Media, I think it’s fundamental to break things down to [...]
Social Media marketing best practice from Marindepot.com
This is going to be a slightly unconventional post, but recently I’ve been hooked on a new hobby. Here’s my story on how social media played in, and how successful companies use this to their advantage. What for me started out with a single goldfish a few weeks ago have now taken serious proportions. Having educated myself and [...]
Map Social Media profiles to your Customer Database records
Identifying your customers’ social media profiles, and map these to your customer records is a growing need going forward. In order to successfully be able to have a 360 degree view on your customers you must now know your customers various identities around the social web. Why is this important? You have upgraded your Customer Contact Center [...]
You don’t get Social Media until You get this… [Video]
This post is short. 3 things you need to grasp before jumping on a social media program: Know how to treat people with respect Understand that customer have more power than ever Realize that great ideas spread I know, nothing new. But is the above relected in your business plan yet? As usual I copied [...]
“We are everywhere” Alex Grech @ TEDx Valletta [Video]
My friend and great source of inspiration Alex Grech appeared at the idependentaly organized TED event in Malta called TEDx Valletta. Alex who’s currently finishing his PHD related to social media gave us a 18 min long inspirational talk about the disruptive forces social media has brought with it and how we as citizens are going to [...]
3 trends on how organisations will use social media in 2012
It’s with great excitement we enter the new year. A year that will see Social Media really mature within organisations. Not to forget, it’s also the year when major social networks probably will file for an IPO. But the big question I will focus on here is; How organisation will use social media in 2012. So let’s [...]
Being a Social Business, or just running “Social” Campaigns?
One doesn’t go without the other. If the marketplace fundamentally changes, so needs the way you go to market as well. Because its the new shiny thing, everyone in your organisation in rushing to jump on the train to setup a social media presence or run a fancy social media campaign. The problem though, is [...]
How to achieve REAL results through Social Media
What makes certain companies better at social media than others? Do they have any secrets into Facebook Fan acquisition or do they have a master social ninja guarding their e-reputation? Ultimately what’s the secret sauce to achieving success with social media? The answer: there are no giant secrets. In this post I want to shed light over [...]
About Joakim Nilsson
Joakim has 6 years experience from the online gaming industry working with customer service, marketing campaigns, affiliates (B2B), website content management, project management, strategic development and planning.
During the last 2 years he has led various programs focusing on how social media tools and technologies can effectively support the business, both in terms of designing campaigns but also with a strong focus on integrating social media as a core component of the business. Joakim is since 2010 working as Head of Social Media at Betclic Everest Group.
Blog disclaimer: Views and opinions expressed here are my own and don't necessarily reflect the ones of my employer.
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