INFOGRAPHIC: Sportsbook’s Social Media Buzz in 2014

It’s been an exciting year in the iGaming and sportsbook industry with the World Cup in Brazil, ever crazy marketing stunt by the masters of PR and creating social media buzz over at Paddy Power and a record volume of nearly 10 million unique mentions. Using data from our iGaming Business Social Monitor solution I’ve analysed and compiled Social […]

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Why do brands fail at Social Media?

Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. (Hopefully you have aligned your business after real customer […]

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Le me take a #selfie

As some of you may have figured out my work at SCRM Cloud centers around Social media technologies and how we (as in consumers) use them to express things, publish content and engage in conversations. The poster-child of all this must be the equally loved and hated #selfie. As I’m working on my next guest […]

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Embracing happy customers is smart marketing

Wouldn’t it be great to lean back and let your customers do the marketing for you? In fact, it is likely that you are already leaning back, completely unaware of the positive and negative marketing your current customers are already doing. My guess is that you’re highly interested in social media and investing a lot […]

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How I taught myself to be more creative

How do you do to be creative?  Why are some people viewed as more creative than others? These are some of the questions that have been boggling my mind this afternoon. I believe that creativity is the is the result of having an inquisitive and open mindset, rather than something we’re born with. All the […]

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Digital success factors

Communicated brand values remains beautiful words unless translated into real action. Actions that in turn can be communicated around thus helping to shape and build the brand with a constant flux of rich stories across channels and medium. Whilst somewhat explored, most industries are lacking digital knowledge and execution but more precisely how to integrate […]

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My 5 best career lessons for aspiring digital marketing professionals

I’ve been in the digital marketing space for nearly 8 years now, 7 of those within the online gambling (igaming) industry with brand such as and later the Betclic Everest group of brands. Whilst there’s a lot of great career advices out there from very smart people, I’ve often found it hard to identify […]

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Real-time social media monitoring signals soon coming to Nilsson Monitor

A corner stone to successful social media monitoring is the ability to gather insights our from the vast volume of data. The old saying “know what your looking for” is very true even when it comes to monitoring social media as well. Although you can use the built-in features, such as rules and categories, to sort […]

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Brands giving up on Twitter and leaving their profiles behind

Setting up a Social media presence is pretty easy and cheap. It just takes a few minutes to have your profile registered on Twitter. With such low entry barrier, no budget that your boss needs to sign-off before you can launch, it’s easy to get carried away and launch profile after profile. Anyone that has […]

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Nilsson Social CRM cloud, a single service for Social media listening, engagement & analytics

Now there’s a single service including everything companies need to manage their relationships in Social media. The Nilsson Social CRM cloud gives you a complete set of Social media monitoring, engagement and analytics apps complete with expertise consultancy from your personal Social CRM Strategist so you can focus more on doing the work that actually […]

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