Apart from helping my clients with strategic consulting, I think it’s important to be able to provide the supporting Social CRM technologies as well. Therefore I’ve launched what I call the Nilsson SCRM apps (Cloud based Social CRM applications). Nilsson SRCM apps are currently made up of Nilsson Monitor, a enterprise-class social media listening platform, and [...]
Force yourself to start with the goals & objectives before thinking of the social media tools
When planning a social media program you should never start with questions such as “what should we do with Pinterest” or “is Youtube the right channel for us?”. Surely these questions needs to be asked, but at a later stage. I know it’s hard, but you must force yourself to start with clearly defining what [...]
My professional journey with Social media, the quest for the fully integrated social media program
Here’s a question for you: is your organisation’s use of social media mature enough to meet the demands of today’s social customers? Today’s business reality holds 4 truths: Consumers are becoming increasingly more informed, smarter and always connected. Companies today have more potential customer touch points than ever before considering all the social network profiles [...]
Find the 6 main differences between CRM and Social CRM, and win a free social media brand report.
I’ve recently written on how to evolve your traditional CRM to Social CRM and now I want to challenge you finding the right answers. the “right” answer is subjective here, I’m looking for the most thoughtful and justified answer on how traditional CRM processes needs to be changed in today’s business reality. When a larger part of [...]
How do you use social media to gain consumer trust?
I’m invited to a panel discussion around how to build consumer trust using social media at the ICE Totally Gaming conference at Excel London in two weeks time. My summarised take on the subject is that social media can only work as a catalyst, or as an enabling medium. No social media initiative can replace good business practices that creates consumer trust. [...]
The inescapable digital transformation with Brian Solis at #InnoNapo
It was a freezing but beautiful Monday morning here in Paris (after weeks of constant rain) that we all got up to Etoile and Hotel Napoleon for the, almost, monthly Innovation Napoleon event (#InnoNapo) co-organised by Minter Dial. Today’s topic; The inescapable digital transformation. And with a respected keynote speaker; Brian Solis. The inescapable digital transformation Some 12 years [...]
Getting Earned media working in your favour
Businesses need to re-think, at every level, the way they do business in today’s transparent and connected world. Consumers are only a Tweet away from complaining about poor banking services or take a photo of expired dairy milk on the super market. Getting Earned media working in your favour These tweets and photos are examples of [...]
Why social media is not another department in your organisation
Whilst most companies now have understood that a Facebook page can be useful, few have yet understood the bigger picture of how today’s social web and social savvy customers fundamentally are changing the business landscape they operate in. Even fewer companies have taken measures to make their organisations competitive on the social web, measures extending [...]
Bridging the gap between internal and external Enterprise collaboration with Clearvale by Broadvision
Like most of us you’ve thought plenty of time about how to solve information overload within your company. Maybe you have already tried to install any of the internal collaboration tools such as Yammer, Podio or like me a few years ago whilst at Expekt.com, installed Basecamp. Whilst all of these tools are great in their own [...]
Interview with Toby Ruckert, CEO & Co-founder of Unified Inbox
Update 3rd September 2012: After having met with Toby several times after our interview, and being convinced about their mission, I was pleased to join the Unified Inbox team as an employee. The vendor landscape of Social media management systems is getting crowded, and more and more of them are developing towards full featured Social [...]
About Joakim Nilsson
Joakim Nilsson is a Social CRM Strategist helping brands do better business in today's transparent and connected world. He's the former Head of Social Media at Betclic Everest Group in Paris and now running Nilsson Consulting.
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