Who is your social media programme designed for? Honestly speaking, is it a programme with activities that truly are designed around your customers (or prospects), or is it merely a show off to your shareholders (or your line manager)? Whilst a Pinterest profile (replace this with any new social network that may come within the [...]
Why only empowered employees make great social media content
Are you jealously looking at your competitors, by the looks of it, genius social media campaigns? How did they come up with all those great ideas? It must have taken them rigorous production planning, approval meetings and tightly managed projects? Or maybe not at all. This is not a blog post about setting goals for social media campaigns, how to [...]
Contextual intelligence coming to Facebook Edgerank?
Search Engines and Social networks have one thing in common, they try to deliver relevant information to individual users. However, they have taken different paths in doing so. At the very basics of it, Search Engines like Google and Bing looks at the context of what you’re typing and tries to crawl content on the [...]
Your most important Social media metric – Content Relevance Rate (CRR)
Do you struggle with identifying what social media metric to focus on? Are you counting Facebook fans but not really sure what do do with the metric? I’ve a simple solution for you, start measuring and reporting on your Content Relevance Rate (CRR), the most important social media metric you’ve ever measured. What is Content [...]
Meet the “Social machine”, a convergence between offline and online using RFID chips
77Agency presented a very innovative use of social media tools and technologies at this year’s Social Media World Forum in London. Joanna Matloka was kind enough to give me a video interview demoing their “Social Espresso” machine. Basically how it works is that users are being given RFID cards that they assign to their Facebook [...]
Ford’s Scott Monty on tips for the Corporate Social Media Strategist
If you’re the guy that is responsible for social media at your company, what do you predict for your future career? If we’re to believe research firm Altimeter the Corporate social media strategist (that’s you) will most likley go down one of the following paths: Fail to meet the organisations demand and become a “social media help [...]
Early thoughts on Google Analytics new Social reporting
Google Analytics announced yesterday on their blog a new set of reports aimed at measuring social media activities; Google Analytics Social Reporting. Starting from yesterday these reports will be rolled out to the entire user base during the next couple of weeks. Although I’ve not yet gained access to Google Analytics Social Reporting I think I’ve [...]
Tonight @ 9.30PM: Live streamed concert with Bark Bark Disco, Yews & Megafun
Tonight at 9.30 PM sharp, on this post, we’ll do something very different from the normal articles about social media. We’ll run a full on live streamed concert from the island of Malta. More specifically from the living room of Ian Shranz, whom I’ve helped creating a model of where we use social media tools and technologies to bring [...]
Getting ready for Social media World Forum Europe, 27-28 March in London
The for me must attend Social Media conference, SMWF, is coming to Europe and London this March 27-28th. Obviously the speaker list is impressive as always with line-ups such as Scott Monty (Ford Motors), Chris Brogan (Human Business Works), Omid Astari (Foursquare) and the list goes on. The 2-day conference is divided into 6 tracks [...]
Ready for Facebook Timeline for Pages? 3 things to consider!
Facebook Timeline for Pages will be reality on all Pages March 30th. Are you ready for it? So what does this means for your Facebook presence? Are you ready and prepared to make it a success rather than surprised failure? Facebook Timeline for Pages notably changes a few things around. If you’ve read my prior post about what makes [...]
About Joakim Nilsson
Joakim Nilsson provides strategic consulting helping brands do better business in today's transparent and digitally connected world.
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