As a Social CRM Strategist I provide consulting services that moves fast from strategy to operations helping brands do better business in today’s transparent and digitally connected world. Specifically in the Social CRM areas of; social media monitoring, analytics & measurement, campaign design, vendor selection and community management.
As former Head of Social Media for Betclic Everest Group and with some 7 years line-management experience in E-commerce, I have a solid grounding in online marketing and hands-on experience in the development and implementation of social media programmes for an organisation.
Since 2010 I’m advisory board member of Customer Management IQ where I frequently contribute with articles and presentations.
Having an entrepreneurial mindset and genuine passion for Internet applications I’m spending part of my time with various Internet start-ups as small seed investor.
Voices about Joakim
“As the first Social Media manager at Betclic Everest, Joakim quickly established himself as an internal expert in this constantly evolving universe. He drove the Group strategy in SM and managed various projects directly or with internal colloborators to great success. He was also invited to represent the company and numerous industry events and exhibitions where he has become a well-respected commentator”
Tarquin Henderson, Group CMO, Betclic Everest group
“Joakim is truly one-of-a-kind. He helps your business achieve results through Social Media, by growing and developing outstanding relationships online. You can rely on him to ask the right questions and to analyse each situation appropriately. He is professional and committed, with a real customer advocacy sensibility. I have been impressed by the job done by Joakim within Betclic Everest Group; he is highly creative and always results focus. All the advices he provides about using social media were practical and business oriented. I consider him my best source of information on the subject. And overall, he had the energy and tenacity needed to get things done”
Jean Denis Mariani, Deputy CEO (Group COO), Betclic Everest group
“Joakim was one of our most sophisticated clients. He was a power user of our social media monitoring tool, Brandwatch, and would interrogate the tool in a way to generate insights and understanding. He successfully argued for certain areas of our tool to be developed; we treated his suggestions seriously as we had learned to respect his all-round social media knowledge. In a new field like social media marketing, it is difficult to always make sure you are dealing with someone who has really knows their stuff, but I have no doubt that Joakim is someone who really does.”
Bryan Tookey, COO & European MD, Brandwatch
“Joakim Nilsson is an admirable professional: he speaks 3 languages fluently, he understands his trade better than most, and he is truly passionate about his work. I worked with Joakim on several occasions, where he provided his benchmark industry expertise as a contributor and presenter for several of IQPC’s Summits and editorial pieces focused on industry trends in Social Media. In particular, Joakim stands out as a foremost industry expert and practitioner in the burgeoning field of Social CRM. Joakim understands the direction of this paradigm, and holds an advanced working understanding of key issues, such as best practice monitoring and metrics. Joakim is a pleasure to work with, and will never cease to amaze you with his genuine dedication towards helping others better understand how digital can be utilized within the business world.”
Charles Crang, Producer, IQPC
“I worked with Joakim when I developed a social media strategy for Expekt. Joakim is one of the brightest social media practitioners I have come across. He has an infectious passion for new applications, but also a very practical and inquiring mind – which means that unlike a lot of people in online marketing, he has experience in both designing and implementing online campaigns. Joakim is also an excellent team player – he was indispensable to me, as an external change agent, in securing internal buy-for the overall strategy and a complex and ambitious set of social media programmes.”
Alex Grech, Managing Partner, StrategyWorks
“Joakim is a unique individual with a deep understanding of Social Media and the online gaming world. He was instrumental in the strategy and launch of Expekt’s Social Media project which is still the reference point within our industry. He is incredibly diligent and hard working, and manages to combine a mastery of the detail with great insights into the impact on the big picture. Joakim’s Social Media expertise makes him a great asset to wide range of companies. I would very much like the opportunity to work with Joakim again and would heartily recommend him.”
Mats Johnson, CMO, Expekt.com
“Joakim is a very creative thinker and also has an eye for the bottom line. He has been the driving force of a number of key projects in online marketing both centrally and through our regional offices. In his position as project manager, online marketing his work on our affiliate web site development, marketing tool box and social media have been excellent examples of what he is capable of.”
Lloyd Purser, Head of Central Marketing, Expekt.com
“Joakim is one of the most passionate online marketeers I know. He shows both an impressive expertise and an inspiring creativity. At numerous occasions, Joakim has proposed new ways of doing online marketing and driven our business forward, also outside his own areas of responsibility. He is also a very good and reliable colleague who is always there to help.”
Niklas Rosvall, Head of European Marketing & Sales, Expekt.com