Here’s a list of 10 must have tools for managing all areas of your social media program, from posting content, analytics and monitoring.
- Hootsuite is a free to use social media dashboard where you and your team can collaborate and post content to multiple social media platforms.
- Twitalyzer is a free to use analytic tool for twitter. Reporting and benchmarking your impact on twitter.
- Socialmention is the search engine focused on social media platforms. Set up your daily alert e-mail to monitor the keywords of your choice.
- Social technology profile tool by Forrester research will report on your demographics computing behaviour.
- Wildfire app is an application on Facebook allowing you to run promotions such as sweepstakes and other contets without violating Facebook’s promotion guidelines.
- Uservoice adds an open customer community to you site allowing them to share ideas, post comments and complaints.
- Mailchimp is a web based mailing list manager for your good old e-mail list.
- Basecamp is an online collaborative project management tool for your team to stay aligned and up-to-date on what to do
- Yammer is twitter for internal communication. Use this together with Basecamp and set rules for communication and you soon can get rid of your Microsoft Inbox.
- Google apps is an online suite of office tools







