Setting up a Social media presence is pretty easy and cheap. It just takes a few minutes to have your profile registered on Twitter. With such low entry barrier, no budget that your boss needs to sign-off before you can launch, it’s easy to get carried away and launch profile after profile.
Anyone that has done a social media audit for a larger brand knows what I mean, that long Excel list with abandoned social media accounts is no pretty sight.
Going through my twitter following list today, I needed to clean out the inactive accounts so I could follow more interesting people, I was surprised to see such as the ex. French president and a well known Social CRM vendor giving up on Twitter.
Just a few days earlier I’d been to a local meetup here in Paris hosting a small conf with a few invited Community Managers. What I tweeted proved to be very true.
We’re in the age where brands launch social media profile after profile… But the content and management is left behind #occparis
— Joakim Nilsson (@JoakimNilsson) June 13, 2013
Nicolas Sarkozy, Twitter R.I.P May 6, 2012
“Soyons dignes, soyons patriotes, soyons Français ! Je vous aime ! ” #Mutualite
— Nicolas Sarkozy (@NicolasSarkozy) May 6, 2012
Spredfast UK, Twitter R.I.P November 1, 2012
Why aSocial CRM platform vendor would give up on Twitter remains a mystery for me. With some 47 tweets worth of effort, their @SpredfastUK account ended its activity in November last year.
Facebook Testing New Timeline Format With Single Column of Posts http://t.co/VkwESACR
— SpredfastUK (@spredfastUK) November 1, 2012
Pressbyrån, Twitter R.I.P December 13, 2011
The 7Eleven of Sweden, Pressbyrån gave up two weeks before Christmas 2011.
— Pressbyrån (@Pressbyran) December 13, 2011
SIME, Twitter R.I.P November 14 2012
Proud? Really? Of What? Really? And then? There is no more SIME?
— SIME Blog (@simeblog) November 14, 2012