Brands giving up on Twitter and leaving their profiles behind

Setting up a Social media presence is pretty easy and cheap. It just takes a few minutes to have your profile registered on Twitter. With such low entry barrier, no budget that your boss needs to sign-off before you can launch, it’s easy to get carried away and launch profile after profile.

Anyone that has done a social media audit for a larger brand knows what I mean, that long Excel list with abandoned social media accounts is no pretty sight.

Going through my twitter following list today, I needed to clean out the inactive accounts so I could follow more interesting people, I was surprised to see such as the ex. French president and a well known Social CRM vendor giving up on Twitter.

Just a few days earlier I’d been to a local meetup here in Paris hosting a small conf with a few invited Community Managers. What I tweeted proved to be very true.

We’re in the age where brands launch social media profile after profile… But the content and management is left behind #occparis

— Joakim Nilsson (@JoakimNilsson) June 13, 2013

Nicolas Sarkozy, Twitter R.I.P May 6, 2012

Spredfast UK, Twitter R.I.P November 1, 2012

Why aSocial CRM platform vendor would give up on Twitter remains a mystery for me. With some 47 tweets worth of effort, their @SpredfastUK account ended its activity in November last year.

Pressbyrån,

Pressbyrån, Twitter R.I.P December 13, 2011

The 7Eleven of Sweden, Pressbyrån gave up two weeks before Christmas 2011.

SIME, Twitter R.I.P November 14 2012

Proud? Really? Of What? Really? And then? There is no more SIME?

 

 

About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.