Brands giving up on Twitter and leaving their profiles behind

Setting up a Social media presence is pretty easy and cheap. It just takes a few minutes to have your profile registered on Twitter. With such low entry barrier, no budget that your boss needs to sign-off before you can launch, it’s easy to get carried away and launch profile after profile.

Anyone that has done a social media audit for a larger brand knows what I mean, that long Excel list with abandoned social media accounts is no pretty sight.

Going through my twitter following list today, I needed to clean out the inactive accounts so I could follow more interesting people, I was surprised to see such as the ex. French president and a well known Social CRM vendor giving up on Twitter.

Just a few days earlier I’d been to a local meetup here in Paris hosting a small conf with a few invited Community Managers. What I tweeted proved to be very true.

We’re in the age where brands launch social media profile after profile… But the content and management is left behind #occparis

— Joakim Nilsson (@JoakimNilsson) June 13, 2013

Nicolas Sarkozy, Twitter R.I.P May 6, 2012

Spredfast UK, Twitter R.I.P November 1, 2012

Why aSocial CRM platform vendor would give up on Twitter remains a mystery for me. With some 47 tweets worth of effort, their @SpredfastUK account ended its activity in November last year.

Pressbyrån,

Pressbyrån, Twitter R.I.P December 13, 2011

The 7Eleven of Sweden, Pressbyrån gave up two weeks before Christmas 2011.

SIME, Twitter R.I.P November 14 2012

Proud? Really? Of What? Really? And then? There is no more SIME?

 

 

About Joakim Nilsson

As a Social CRM Strategist I provide consulting services that moves fast from strategy to operations helping brands do better business in today’s transparent and digitally connected world. Specifically in the Social CRM areas of; social media monitoring, analytics & measurement, campaign design, vendor selection and community management. With 8 years of experience, I'm a seasoned digital marketing professional with solid grounding in both operations and strategy and as former Head of Social Media for Betclic Everest Group I've hands-on experience in both the development and implementation of cross functional social media programs for an organisation. Having an entrepreneurial mindset and genuine passion for Internet applications I’m spending part of my time with various Internet start-ups as small seed investor.