How will Google+ Pages support your business strategy?

Today the Google+ project saw a much anticipated roll out of Pages for Buisness. But what does it mean for businesses and is it really such a game changer?

By default Google+ for Page are very similar to Facebook pages, so if you’re not successful in what you do at Facebook, little says that you will have more luck on Google+.

However, for companies and brands that have turned customer centric both in organisation and culture, these public forms of communication tools are exactly what they need.

It’s questions like the one above from Jonathan we shouldn’t ask. The tools & technologies are there for you to execute on your business strategy. Rather than trying to figure each tools out one bye one, start with figuring out what you want to do in the first place as a business. Then figure what tools & technologies you need, not the other way around.

What’s new in Google+ Pages?

Let’s look at the basic functionality that Google+ Pages comes with as of today.

Google+ Pages resembles very much those of Facebook. However there are 3 distinct differences separating them two:

  1. With Google+ Pages you can start a Hangout with the the people having circled you. At present this is limited to 9 participants.
  2. You can segment your communication using Circles.
  3. By typing “+” in front of branded searches in any Google Search box your page will appear

What’s the early response from the community?

Here’s a few early comments from heavy influencers around the community on Google+ Pages for businesses:

Jeremiah Owyang, Industry Analyst at Altimeter, is quick on criticise the lack of available API and the commentators seems to agree.

Darren Rowse and many others are quick to setup pages for the businesses. If you’re in the social media space, I guess you have to have a precense on the latest platforms? Kudos to Seth Godin for ignoring all platforms and just sticking t
o what he does best; blogging and replying to e-mails.

Michael Stelzner runs the very popular blog Social Media Examiner.

And the Linux founder seems to be taking on the official Linux page on Google+. Isn’t that great? Someone at the steering wheel actually knowing what he’s talking about. What can brands and organisations that outsource their customer service to low cost places learn from that?

Now, how will Google+ support your business strategy?

About Joakim Nilsson

I've this thing that I'm obsessed with helping brands and organisations to make better use of their social media data... so in 2013 I launched the SCRM Cloud, now a Paris based Social CRM agency providing some of the biggest names and brands with technology and professional services for social media monitoring, analytics and engagement. My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Having an entrepreneurial mindset and genuine passion for Internet applications spending part of my time as a small seed investor with various Internet start-ups such as; Curious Hat (500startups), Casumo, Casino Saga, FundedByMe, Nordic Design Collective, Kyoogi, AvalanShare, Unified Inbox, Åre Water, Virtuous Vodka and NOA Potions.